COMPETE SMARTER, NOT HARDER  
ON-LINE PROGRAM

Content Overview

Overview of Sessions and Introduction

 

Main Module. Strategic Segmentation

  1. Introduction to Course

  2. Segmentation and Intuition

  3. The Art of the Wise - Prioritization

  4. Segment Definition and KONE Example

  5. American Express Example

  6. Nike and Beachhead Strategies

  7. Part 1. Grouping Customer Needs

  8. Segmentation Part 1: “Tree” Diagrams

  9. Olli Debrief and Conclusions

  10. Part 2. Prioritization Segments: Segment Evaluation Tables

    Reading: Segmentation Note Reading: IBM Segmentation Example Example: Segmentation Master Table

  11. Part 3. Focus: Value Propositions

  12. “Instruction Manual” and differences across B2B, B2C and E-Commerce

  13. Top 10 “Rizzutoisms” of Segmentation

 

Main Module. Value Chain, Strategic Control, Competency Maps, Gaps Analysis (“The Stick”)

14. Introduction to the Concept of Strategic Control

15. Sources of Strategic Control

Reading: Wall Street Journal Hand Soap

16. Strategic Control - Vanderbilt’s Hudson River Bridge

17. Strategic Control Fundamentals

Reading: Keurig/GMCR

18. Value Chain Concept and Development
19. Step-by-Step Process for creating a Value Chain and Competency Map

Reading: Jeppesen Marine Case

20. Value Chain, Competency Mapping and the Jeppesen Marine Case

21. Jeppesen Marine Epilogue

Main Module. Vertical Incentive Alignment (“The Carrot”)

22. CSO Spotlight: Greg Bowlin

23. Vertical Incentive Alignment Introduction

24. Vertical Incentive Alignment, P&G and Asset Specificity

25. Thought Leadership Video Dirk Beveridge

26. Mary Kay Cosmetics and “Showcasing”

27. Vertical Incentive Alignment Table

28. 2x2” Strategy is Material to Firm Performance, Rand McNally Case

Wrap-up and Conclusion

29. Final Wrap-up

  1. Segmentation Executive Playbook

  2. Value Chain and Strategic Control Executive Playbook

  3. Vertical Incentive Alignment Executive Playbook

BOOK

WHO SHOULD ATTEND

  • C-Suite Executives (CEOs, COOs, CMOs, CFOs...)

  • Entrepreneurs

  • Business Leaders

  • Board Members

  • Country Managers

  • Managing Directors

  • Business Directors and Managers

  • Private Investors

  • Family Business Owners and Executives

  • Shareholders

  • Venture Capital Executives

  • Private Equity Executives

  • Wealth and Financial Advisor, Financial Consultant

  • Investment Advisor, Investment Managers

  • Family Office Professionals

Team
William Putsis, PhD
Faculty
Putsis.jpg
Hernan Fuentes
Program Director
HF_edited_edited.jpg

PROGRAM

OPEN ENROLLMENT

You can enroll anytime from anywhere.

DURATION

29 MODULES

PROGRAM FORMAT

100% ONLINE

TUITIONUSD 925

Contact

Thank you!